Formalized curiosity
The customer’s perception is your reality.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
– David Ogilvy
Our market research services help businesses identify growth opportunities and build a competitive strategy based on deep understanding of customers and the overall marketplace. Our market research consulting involves the application of the right methodologies across primary and secondary sources to gather market intelligence.
Consumer Related
Habits & Uses Survey
We study the product consumption situations; how, when, and where the product is consumed as well as unravel the factors underlying changes in decision making.
Tracking Study
We study how the consumers’ level of awareness about your brand; their perception on your brand, their expectation on you and your competitors; and their tendency to purchase your product or service.
Customer Buying Behaviour Analysis
We study customer’s motivation to shift from being interested in the product to purchasing it frequently by analysing the factors that convert their intention, affect the commitment and loyalty towards the brand.
Customer Satisfaction Survey
We study whether the product/service provided meet customer’s expectations or not; based on their attitudes towards the product and/or the brand.
Customer Needs Analysis
We study the customer’s needs and how they correlate with the situation; the factors that lead them to require new compulsory service/product in a particular industry
Product & Branded Related
Brand Equity Survey
We study how customers feel about your brand in relation to your competitors’. We will analyse customers’ awareness of your brand, the uphold quality, and the benefits of the product.
Brand Positioning Audit
We study how the market views your brand/product in relation to your competitors’ by comparing the attributes and benefits of those products.
Product Evaluation Analysis
We study how customers feel about your product; whether or not the product fulfils the attributes and featured benefits as promised through advertising, packaging, and product appearance.
Conjoint Analysis
We study the estimation demand for new product descriptions, graphics, or prototypes amongst targeted and non-targeted customers.
Price Sensitivity Study
We study the customers’ willingness-to-buy on a particular product and how does the brand affect the customers’ willingness-to-pay.
Market Related
Market Segmentation & Profiling
We identify your customers and why they are (not) your customers as well as description on market segmentation and market share analysis.
Market Competitive Analysis
We study the size and relative market share of the market by providing relevant information on market growth, competitive positioning, and share of the market.
Advertisement Audit
We study the impressions, feelings, and effectiveness in moving the customers to a desired objective (increased awareness, product information, trial, and repeat purchase).
Advertisement Value & Identification Study
We study the attributes, benefits, and values associated with the functionality of a product from customers’ point of view, which will contribute to advertisement-making at a later stage.